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SUPPORTING SMALL BUSINESSES ON SMALL BUSINESS SATURDAY

WHY YOU SHOULD SUPPORT SMALL BUSINESSES

Small Business Saturday is taking place on Saturday, November 29, 2014 this year and the date represents a great opportunity for you to show your support for small businesses in your area. The importance of showing support for small businesses stems from the constantly dwindling number of small businesses able to thrive in our corporation-driven world.

Celebrating small businesses, and committing to providing them with at least a portion of your business throughout the year, is a great way to show support for a community, small business owners and your local economy.

Still not convinced you should support small businesses on Small Business Saturday this year?

We’ve listed a few reasons to re-consider.

ENJOY DISCOUNTS

Last year on Small Business Saturday, 67% of participating small businesses attracted customers by offering special discounts and offers; this year, that number is projected to increase. Small businesses are working to attract your business by offering incentives; if you can support local businesses and boost the local economy while also enjoying discounts, why not give a shot?

SUPPORT THE LOCAL ECONOMY

When you shop at local business rather than huge, corporate chains, you’re putting your money into the pockets of local business owners and workers. When you shop at small businesses, you’re creating a demand for local jobs, helping to keep existing local jobs relevant, and strengthening the building blocks of your local and national economy.

Consider the workers who are employed by small business owners: when you provide their employers with business, you’re providing their employers with the means to pay them a fair wage, and possibly offers a raise if business is good.

GET A MORE PERSONAL EXPERIENCE

Holiday shopping can be one of the most chaotic experiences of the entire season; especially if you’re shopping on Black Friday, the gnashing of teeth and fierce competition for discounted goods in national chain stores is enough to put off even the most avid shopper.

By doing the majority of your holiday shopping at local businesses on small business Saturday, you can sidestep the brunt of holiday shopping mayhem, and have a truly pleasant shopping experience. Small businesses usually have smaller stores that are more neatly and accurately stocked, and the employees have time to interact with you and help you find the right item. Because small business Saturday is the day after Black Friday, you won’t have to deal with the chaotic shopper mentality; you can peruse leisurely and enjoy Small Business Saturday discounts all the same.

GIVE THE SMALL BUSINESS OWNER AN OPTIMISM BOOST

Small business owners’ optimism is falling this year, and it’s easy to see why. Unfilled positions, staggering sales, and small growth over the past year has kept many small business owners up at night.

You can be part of the solution by putting your holiday dollars into small businesses this year; not only are you contributing to the welfare of employees and business owners, but you’re contributing to the pursuit of the American Dream.

What’s more, many small business owners contribute greatly to local charities and organizations, often get involved in volunteering and provide funding for great programs for children and teens in their local communities. Support for small business often translate into support for the health and growth of the community, and that’s something we can all get behind this year.

Don’t let Small Business Saturday come and go without showing your support for the local businesses who are working hard to make your community a better place. Support the local employees who depend on your business to make ends meet, and keep your money in local circulation, helping community causes and meeting community needs.

photo credit: dok1 via photopin cc

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